Work · Case study

NomaDigital & Tech101: websites and brand identities

Two sister brands, one design approach: websites, a shared design system, brand guidelines and social media templates.

Role
UI/UX Design Lead
Period
2024
Agency
Inotec Agency
Scope
Websites, user flows, user research, design system, branding, social templates
Tools
Figma

Overview

NomaDigital and Tech101 are two digital services brands whose websites and identities were designed together. I led the UI design, user flows and user research, and built the design system and branding that both sites share.

The sites are in Romanian; the screens below show the main pages and the brand assets built around them.

What I did

  • Led UI design and user flows for both websites.
  • Ran user research to shape the structure of the services, about and contact pages.
  • Built a design system so both brands stay consistent across web and social.
  • Designed the logos, master icons and brand guidelines.
  • Created social media templates for Instagram and LinkedIn.

NomaDigital · website

  • NomaDigital homepage with a rocket illustration and services overviewHomepage
  • NomaDigital services pageServices
  • NomaDigital technical development service pageTechnical development
  • NomaDigital contact page with a map and formContact

NomaDigital · mobile and newsletter

  • NomaDigital newsletter sign-up modalNewsletter sign-up
  • NomaDigital mobile screensMobile screens

NomaDigital · brand identity

  • NomaDigital logo usage guidelines on light, dark and white backgroundsLogo guidelines
  • NomaDigital brand identity coverBrand identity
  • NomaDigital Instagram feed and post templatesInstagram templates
  • NomaDigital Instagram post: the modern way to build digital productsSocial post

Tech101 · website

  • Tech101 homepageHomepage
  • Tech101 about us pageAbout us
  • Tech101 services pageServices
  • Tech101 contact page with formContact
  • Tech101 mobile screensMobile screens

Tech101 · brand identity

  • Tech101 logo usage guidelinesLogo guidelines
  • Tech101 brand identity cover with puzzle shapesBrand identity
  • Tech101 LinkedIn post templateLinkedIn template
  • Tech101 Instagram feed mockupInstagram feed

Tech101 · social posts

  • Tech101 Instagram post with two people and a yellow framePost 1
  • Tech101 Instagram post with two colleagues and a cyan framePost 2
  • Tech101 Instagram post with a woman on the phonePost 3
  • Tech101 Instagram post with a geometric collagePost 4

Let's work together

Let's work on something together

Tell me about your project or role. A few lines about the product, the goal and the timeline is enough to start the conversation.

Get in touch