Available for full-time & contract roles · On-site in Romania · Remote worldwide
UX Specialist with 15+ years across fintech, healthcare, SaaS and travel.
User experience (UX) and user interface (UI) design for complex digital products. I turn high-friction workflows and complex data into intuitive, high-converting products. With a technical background and a creative eye, I speak the same language as designers, product managers and engineers.
Services
Design services, from first idea to working code
UI/UX Design
Research-led interface design for products with complex data and workflows: user flows, wireframes, prototypes and usability testing, plus UX audits and conversion optimization based on Baymard standards.
- Research
- User flows
- Prototypes
- UX audits
Web Design
Responsive, accessible websites and web apps, from marketing sites to dashboards and e-commerce layouts (Shopify), designed in Figma with a clear component structure.
- Websites
- Web apps
- Dashboards
- E-commerce
Mobile App Design
Intuitive app interfaces built mobile-first: onboarding, key user flows and consistent components, from financial apps to travel and lifestyle products.
- Onboarding
- App flows
- Mobile-first
Landing Page Design
Landing pages with a clear message, structure and calls to action, built to convert and prepared for speed, SEO and A/B testing.
- Conversion
- Structure
- A/B testing
Branding
A visual identity that fits your product: colors, typography, UI style guides and brand guidelines, from a fresh start or a rebrand.
- Identity
- Style guides
- Rebranding
Design Implementation
Approved designs turned into clean, responsive front-end code (HTML5, CSS3/SCSS), pixel-perfect, accessible (WCAG) and SEO-ready, with a smooth hand-off to your developers.
- HTML5
- CSS / SCSS
- WCAG
- SEO
Industries I know well
- Fintech
- Healthcare
- SaaS & analytics
- Travel tech
- E-commerce
- B2B platforms
Selected work
Recent projects
Mobile app design
Mobile app for discovering cities through food
Web design
Travel experiences marketplace
Web app design
Account management for a booking app
Dashboard design
Analytics platform, dark theme
Landing page design
Insurance website for hobby farms
Web design & branding
Paybilla: billing and subscription platform
E-commerce design
Lighting store
Web design
Luxury stays and hotel search
Graphic design
NFT collection marketplace
Recommendations
What people I worked with say
I worked with Madalina at Paybilla. She managed the entire UX/UI and Front-end-development aspects of the product. I was amazed since day one by her skills and the speed of implementation. I truly believe that Madalina is one of the best front-end developers that I worked with. Her vast experience, skills-set, focus, and vision are vital for a company that wants to have modern UI/UX development for its products. She is also a very trustworthy person, punctual, and a pleasant colleague.
I worked with Madalina on a key project for one of the UK's largest Construction and Property Services organizations, Madalina has a key eye for detail and was very easy to work with. Madalina would go above and beyond with our client to exceed expectations and the client feedback was very positive. I will be engaging Madalina in the future to work with our clients here within the Microsoft Business Group. Thank you Madalina!
Mădălina is a hard-working and exceptionally talented UX designer who helped us deliver several high-profile projects. She's very efficient, inquisitive, independent, and always reliable in delivering the best possible outcome for the project. I'm very happy to recommend Mădălina and looking forward to working with her again in the future.
About me
Design that bridges users, business and code
I design the bridge between business objectives, complex user needs and technical feasibility.
My background spans computer science and finance, which is why dashboards, data-heavy products and fintech flows feel natural to me. I believe the best digital products are built on communication and empathy: understanding the people who will use them, and the people who will build them.
I run Inotec Agency for team projects and collaborations, and I also take on independent UX roles.
- 01
Communication first
Clear, early and honest communication keeps projects on track. I explain design decisions in plain language and keep stakeholders, developers and users on the same page.
- 02
Empathy, for users and teams
I design for the user with a task to finish and the teammate with real constraints, with accessibility and edge cases in mind.
- 03
Craft and detail
Structural logic, consistent systems and pixel-perfect execution that holds up in the browser.
- 04
Ownership and collaboration
I take ownership, raise risks early, deliver on time and stay open to feedback, in the team or alongside it.
- Communication
- Empathy
- Teamwork
- Time management
- Self-motivation
- Creativity
- Analytical thinking
- Detail-oriented
Let's work together
Have a product that needs better UX?
Tell me about your project or role. A few lines about the product, the goal and the timeline is enough to start the conversation.